Business Marketing Tips

If you are marketing your service business to corporates or in the B2B (Business-to-Business) sector then the following post is very important for you. “This essay is a joint effort by IMD’s Business Marketing team to offer ideas about how firms can effectively manage these pressing issues – ways to make these trends work for you, rather than against you. Below, we relate the trends to the real-world approaches managers are using to succeed in the complex B2B marketplace, looking at four different Read more [...]