A lot of business owners spending a lot time and money to create an impressive website but my question to you is that WHY do you want to create a website?
You don’t create a website for the sake of creating it, right?
The purpose is not to show off to the world that you have a website but to be able to market your company or your service to the world, and to your prospects. So then, we must measure the success of our website as a marketing tools. Always begin with an end in mind. How do you consider a website to be a GREAT website? We need to set a goal, right? Just like when you hire a sales personnel, you give them target to hit so you must treat your website like your sales personnel. Set a goal for your website such as 30 leads per month or your website traffic like 100 visitors per day.
I will talk on how to measure all these indicators but I guarantee you that there are lots of tools that you can use to help you to track this indicator automatically. And, another good news is that most of them are FREE of charge.
So, first step is to set a goal for your website. And, if you engage someone to create the website for you is to ask them that how many leads or traffic that you can get after building your website. If they can’t tell you then you may want to find someone else that can help you on that. The most important part of internet marketing is not about building a website and leave it there. We must set a goal and come up with marketing strategies to achieve the goal.
Note: if you are new to how to create your own website, check out the following video.
If you like this post, please do leave me your comments and questions so that I can make this blog as interesting and useful as possible.
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